The Secret to Selling Your House in Today’s Market

A few years ago, homes were flying off the shelves and getting multiple offers well over asking price. It felt like you could name your price and still have buyers lined up at the door.

But today’s housing market has shifted. Buyers are more selective now that inventory has increased. Homes are sitting a bit longer. More sellers are making price adjustments.

So how do you come out ahead?
It all starts with one powerful strategy: pricing your house right from day one. That single move can make or break your sale in today’s market.

There’s a Real Price Disconnect Between Buyers and Sellers

According to a recent Realtor.com survey, 81% of sellers believe they’ll receive their asking price or more. But actual sales data tells a different story.

A report from the National Association of Realtors (NAR) reveals 44% of recently sold homes went for less than the asking price. And 1 in 3 sellers had to reduce their price at least once.

This disconnect is growing, and data from Redfin supports it. Check out the widening gap between asking prices (blue line) and actual sales prices (green line):

This tells us that many buyers aren’t willing to meet seller expectations. That doesn’t mean you won’t get a great return—but it does mean your price needs to reflect real-time market conditions.

What Happens When You Overprice Your House?

Overpricing may feel like a smart play—build in negotiation room, right? But it often backfires.

Here’s why: buyers are savvy. When they see a home that’s been sitting, they start wondering what’s wrong. This leads to less foot traffic, fewer offers, and eventually a price cut just to regain interest.

As Realtor.com puts it:

“By getting the right price early on, you can increase the odds buyers will be interested... reducing the odds you’ll need to lower the listing price.”

Homes that linger tend to lose momentum—and perceived value.

You Still Have a Great Opportunity – If You Price It Right

Even in a shifting market, you’re not out of luck. With the right pricing plan, you’re still in a strong position to profit.

Let’s not forget—home values are up more than 57% in the past five years. Even if your final number is slightly below what you hoped, you’re likely still walking away with equity gains.

A local real estate expert (👋 that’s us!) will use neighborhood-specific sales, buyer demand, and inventory trends to price your home strategically—not emotionally. The result? More buyer attention, less time on market, and a greater chance of receiving a strong offer.

As Mike Simonsen of Altos Research says:

“. . . the best properties, well priced are selling quickly in most of the country.”

Bottom Line

The market has changed—but your opportunity to sell for top dollar hasn’t. You just need a pricing strategy rooted in data, experience, and local knowledge.

💬 Let’s talk about your goals, review recent sales in your area, and create a custom pricing plan that positions your home to sell quickly and profitably.

👉 Want to get an idea of what your home is worth?
🔗 Click here to get your free home value report

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